SURU STUDIOS stands for ethical and responsible production. Our brand philosophy is to approach social responsibility in two ways: Firstly, we’re committed to protecting the environment by producing our SURU basics sustainably. Secondly, we take responsibility for our workers in Bangladesh by standing up for fair working conditions and wages. It is clear for us: Fashion is for everyone. We don’t differentiate between ethnic groups, religions, skin colour or origin – we stand for equality. Let’s be the start of a better future. Together.
PRODUCTION IN BANGLADESH
The textile industry in Bangladesh is repeatedly coming under criticism for its poor working and production conditions. At the same time, the industry represents an important economic sector for the country and has contributed to reducing poverty, increasing life expectancy, and reducing the child mortality rate. Around 3.5 million textile workers are employed in Bangladesh, 80 percent of whom are women. As a result, up to 20 million people (around one eighth of the population) are directly or indirectly dependent on the textile industry.
And this is where we come in. It’s important for us to further develop the textile industry in Bangladesh and to advocate for fair working and production conditions. We want to support our experienced workers on site and make a statement. Fair wages, fair working conditions, appreciation and respect are the foundations of our label and we’re proud to have found a great partner in Colombus Textilvertriebs GmbH in Dhaka, Bangladesh. The company is a pioneer in sweatshirt and jersey production (circular knitting) and boasts comprehensive expertise in this area. Thanks to regular visits to the production site and a high level of transparency, we know exactly where and how each individual item is produced. All the production companies we use are listed on the BSCI (Business Social Compliance Initiative) and have signed a code of conduct accordingly. Strict controls ensure that only resource-conserving and sustainable materials are used for the production of our clothing. In addition, they are manufactured in accordance with GOTS (Global Organic Textile Standard) and the OEKO-TEX® 100 standard.