WHAT IS GREENWASHING?

Definition of Greenwashing

Greenwashing is false fair talk. In times of climate change, it is worthwhile for companies to give themselves an environmentally conscious and green image. Unfortunately, most corporations deceive their customers by investing large amounts of advertising budget to persuade consumers how environmentally friendly this company is after all. This is greenwashing - more appearance than reality. 

An example of greenwashing: Primark cares - really not!

Primark's new advertising slogan is: "At Primark you will now find more and more fashion made from sustainable cotton". Absolute bullshit - what Primark actually does: the company produces very few items from sustainable cotton, plus sustainable is not necessarily organic! It also doesn't help the completely underpaid seamstresses. Primark sources the "sustainable" cotton from the Better Cotton Initiative, which is itself a greenwashing label. 

Tips to spot greenwashing:

- Be careful with the packaging - the color green is often used and misleads consumers because it makes it appear to be environmentally friendly.

- Pay attention to the ingredients - try to avoid the following substances: Parabens, silicones, glycol ethers, alkylphenols.

- Misleading eco-labels that guarantee a small economic footprint - e.g. the EU flower, the official EU ecolabel or the EU organic label.

We at SURU STUDIOS guarantee you TRANSPARENCY

All our products are made of 100% organic cotton and are GOTS and ÖKO-TEX 100 certified. We decided to go one step ahead and since the 4th drop we don't use polybags anymore, instead we use FSC certified packaging paper. Our logo is made of recycled polyester and can be easily removed when the products have reached the end of their life.


It is up to us to create a better future. Let's start together: SURU - "THE BEGINNING" - IS NOW!