STAY COMFY, STAY TUNED! We have big news for you (and your little ones). On 11.02.2022 you can expect a new SURU drop, and it will be a very special one. It's official now: We're dropping our first Kids Collection! According to the motto "We are (SURU) Family" we don't only want to be a sustainable fashion label for adults - also the little ones should be dressed as edgy and comfortable as possible for kindergarten, school and leisure activities. The great thing about our drop: On the one hand, our SURU Kids products are awesome, timeless basics for everyday wear, but on the other hand they are also equipped with playful, kid-friendly details. This way, not only moms and dads enjoy our SURU basics, but also the little ones themselves. Matching SURU outfits for the whole family? We are looking forward to it! Here are the most important details of our SURU Kids Collection.


Our Kids Collection is characterized by styles that are uncomplicated, oversized and unisex, because fashion has no age and fashion has no gender! Our Kids products convince with their minimalistic design and can be combined with other clothes very easily. Whether mix & match or allover look - our sweatpants, sweaters and t-shirts can be perfectly integrated into the wardrobe of your children. In addition, all children's products are GOTS, BSCI and OEKO-TEX® class 1 certified and thus sustainably and fairly produced.


To ensure that you can rock a stylish partner look with your kids, our Kids Collection is available in three classic SURU colors that are also part of our adult collection: POWDER, SAGE & SAND. The three shades can be perfectly combined with each other and are timeless as well as gender neutral. True to the motto RESPONSIBLE. SUSTAINABLE. LONGLASTING. our minimalist looks are meant to complete your kids' wardrobe and stay there for a long time. Even if the little ones eventually outgrow the SURU pieces, the high-quality basics can be passed on to other children or be recycled to keep the cycle of sustainable fashion going.

Special features

Cuddly soft and nice and warm - that's the new SURU Sweats for kids. Thanks to the high-quality sweat fabric (the inside fabric is brushed and the weight is 350gsm), the feel-good factor is guaranteed for young and old. Speaking of feeling good: Our new SURU products literally put a smile on your face. Our child-friendly smiley prints are a cute detail on our T-shirts and appeal to kids of all ages. The prints are water-based and feature soft, breathable color. Unlike traditional prints, our Smiley Faces don't rest on the fabric, but soak into the garment. This, in turn, means that you can't feel the print and it won't peel off even after repeated washings. Another special feature of Kids Basics are the name labels that are attached to all products. This gives parents the opportunity to label the garments so that there is no confusion in kindergarten, school and the like.

We hope you are as excited about our new Kids Collection as we are. We are looking forward to our third drop and are excited about everything the future holds. Welcome to the SURU STUDIOS family - we’re so glad to have you be part of our journey!

It is up to us to create a better future. Let's start together: SURU - "THE BEGINNING" - IS NOW!

February 10, 2022